Inside Major League Soccer’s Strategy To Convert World Cup Viewers Into Lifelong Fans

On this episode of Iconoclast, Major League Soccer Commissioner Don Garber and CMO Radhika Duggal sat down with Forbes to discuss MLS’s post-World Cup campaign and marketing initiatives designed to capture new fan bases. They also discussed the league's partnership with Apple, strategic marketing efforts, data-driven fan engagement, celebrity ownership integration, and ongoing commissioner succession planning.

00:00 The World Cup’s Impact On American Soccer
05:53 Data Driven Fan Engagement Strategies
09:18 Competing For Consumer Attention
16:19 Global Streaming Deals And Digital Shifts
18:29 Leadership Transition And Executive Succession

Read the full story on Forbes: https://www.forbes.com/sites/m....aneetahuja/2026/06/1

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